Margo Bogdanova

About Margo Bogdanova

I build at the intersection of marketing, technology, and human experience. As…

Experience

1. Marketing Director

   Agima

   Nov 2019 — Present

   Strategic Marketing: Oversees brand development aimed at enhancing reputation, increasing awareness, and achieving sales targets in line with the business strategy. Branding: Identifies target audiences, compiles research studies, and crafts a visual and descriptive brand identity, including visual design, messaging, storytelling, values, and customer experiences.Communications: Formulates, negotiates, and executes marketing communications campaigns encompassing a spectrum of strategies such as social media marketing, public relations, event management, partnership programs, and web development initiatives.Project Management: Defines project scopes and roadmaps, assembles and manages teams, refines and implements designs, evaluates project progress to deliver products within client requirements and expectations. Team Supervision: Coordinates workflow of 10 in-house team and 3rd-party contractors to fulfill roadmaps and project specifications. Event Production: Organizes and oversees the full-cycle execution of diverse-scale events, including concept development, program creation, team and subcontractor management, on-site coordination, ensuring successful realization. Successful establishment and realization of RunIT marathon yearly event that grew brand awareness and attracted top-tier sponsors and over 6 thousand of participants in 2024. Initiated and led the work of Agima Partners Weekend yearly event that set benchmark for the industry and built around an educational platform, including 100 major market players in different IT niches.