Margie French

About Margie French

Margie is a non-profit business leader recognized for stand-out strategic and analytic skills and her ability to forge strategic alliances. Classically trained in marketing research at World Book, brand management at Nestle and direct marketing at Wunderman where she worked on P&J, J&J and IBM businesses, Margie transitioned to the not-for-profit world as Chief Business Officer and COO of CEW. By looking at members as consumers and sponsors and corporate stakeholders as B2B customers, Margie designed programs and formed strategic partnerships that tripled membership and doubled income in four years. In 2009, Margie founded Greylock Associates successfully generating new business and creating strategic partnerships for its clients. From 2010 to 2011 she led Marketing for the Girl Scouts USA. Since 2010 Margie has overseen mentoring for the Global Give Back Circle where she is also a Board Member. In 2012 Margie re-directed Greylock\'s focus to provide first-rate for-profit thinking to non-profits.SpecialtiesStrategic planningBusiness developmentCompetitive analysis, positioning and brandingProduct and program developmentBudgeting and fiscal managementOperationsMentorship

Experience

1. Board Member

   Global Give Back Circle

   Feb 2011 — Present

   As board member and International Mentor Coordinator, Margie manages recruitment, on boarding and retention of international mentors. Margie also consults with the Founder and President of the Global Give Back Circe and with Kenya Community Development Foundation, the on-the-ground implementer.

Education

• Williams College

  BA

• Northwestern University - Kellogg School of Management

  MBA

Skills

• Business Strategy
• Budgets
• Strategic Planning
• Strategic Partnerships
• Program Management
• Competitive Analysis
• Brand Development
• Market Research
• Marketing Management
• Budgeting
• Direct Marketing
• P&L Management
• Leadership
• Training
• New Business Development
• Product Development
• Business Development
• Brand Management
• Strategy
• E-Commerce
• Fundraising
• Marketing Strategy
• Marketing
• Recruiting
• Nonprofits
• Social Media Marketing
• Product Management
• Management
• Strategy Development