Margie S.

About Margie S.

I drive B2B SaaS revenue growth through innovative digital marketing strategies and team leadership. I specialize in developing integrated marketing approaches that optimize the entire customer journey and deliver measurable results.Throughout my career, I\'ve had the privilege of leading transformative initiatives that bridge traditional and digital marketing. At CenturyLink (now Lumen Technologies), I spearheaded multiple campaigns for groundbreaking product launches including the NaaS launch and Lumen Marketplace - initiatives that played a crucial role in evolving the company from a traditional telecommunications provider into a technology leader. I also led the digital experience and demand generation campaigns for the company\'s strategic rebrand to Lumen in 2020, helping establish its position as an innovative technology solutions provider.I\'m passionate about building and mentoring high-performance teams that drive exceptional business impact. My expertise spans digital marketing strategy, demand generation, account-based marketing, and brand management, with a particular focus on data-driven decision-making and full-funnel marketing optimization. I excel at managing multimillion-dollar budgets while maintaining a growth mindset focused on continuous learning and innovation.Looking to connect with fellow marketing professionals, technology leaders, and organizations seeking to accelerate their digital transformation journey and drive sustainable growth through innovative marketing strategies.

Experience

1. Director Digital and Demand Generation

   Fivetran

   May 2025 — Present · Denver, CO, US

   Lead a team of six digital and demand-generation marketers responsible for turning digital interest into measurable demand for Fivetran. We execute SEO/AEO, paid media, content syndication, webinars, email, chat, and interactive demos to drive MQLs and pipeline through free trials and demo requests. The team has exceeded MQL targets by 50%+ every month this year.

Education

• University of Colorado Boulder - Leeds School of Business

  BS, Marketing

Skills

• Lead Generation
• Search Advertising
• Online Advertising
• Clicktale
• Product Marketing
• Ppc
• Brand Awareness
• Demand Generation
• Social Media Marketing
• Adobe Marketing Cloud
• Digital Strategy
• B2b
• Strategy
• E-Commerce
• Creative Direction
• Adobe Analytics
• Online Marketing
• Google Analytics
• Mobile Advertising
• Digital Media
• Sem
• Internet Strategy
• Strategic Partnerships
• Multi-Channel Marketing
• Social Media
• Advertising
• Rally
• Management
• Media Buying
• Marketing
• Public Relations
• Business Strategy
• Display Advertising
• SEO
• Marketing Strategy
• Digital Marketing
• Marketing Management
• Integrated Marketing
• Email Marketing
• Web Marketing