Margaux Tiberghien
Marketing Manager Btob @Wakeo
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WORK HISTORY
Marketing Manager Btob @Wakeo
Support in structuring and recruiting the Marketing team - Segmentation and definition of the Marketing strategy (inbound, event, outbound)- Implementation of Lead generation campaigns (Hubspot)- Definition of the strategy and content planning - Review of the graphic charter (sales deck, investor deck, website, social networks, etc.)- Creation of content in English (blog articles, white papers, videos, webinars)- Web project manager - Social media management
EDUCATION
FERRANDI Paris
MOOC Certification Stylisme Culinaire , Stylism
Lycée Masséna
Classe préparatoire aux grandes écoles
ESSEC Business School
Global Manager in Asia and Asian Strategy Program, Strategie
ESSEC Business School
Master of Business Administration - MBA, Affaires / gestion, général
Université Paris Cité
DU de nutrition diététique clinique et thérapeutique
ABOUT MARGAUX TIBERGHIEN
With more than ten years of experience in strategy consulting, BtoC, and BtoB marketing, I have a multidisciplinary profile and have acquired all the skills necessary to carry out marketing projects, at the strategic and operational levels- Skills: project management, strategic and operational marketing, lead generation campaign, content strategy, management and creation, social media, management, mailing, newsletter, design, culinary expertise- Soft skills: curious, organized, versatile, energetic, creative- Examples of achievement: content strategy definition for a start-up, creation of an international offline and online communication campaign to promote the launch of a new product, editorial planning definition for a mobile application, creation of more than 100 recipes for a food brand, production of culinary photographs and videos, design and animation of weekly newsletters, writing of dozens of blog articles in French and in English- Tools: Hubpost, Livestorm, Mailchimp, Hootsuite, Figma, Canva, Photoshop, Indesign, Canva, Notion, Prismic, Office Suite, etc- Studies: ESSEC Grandes Ecoles Program (Strategy specialization), clinical and therapeutic dietetic nutrition diploma at Paris Descartes University - Common languages: French, English, Spanish - Passions: Cooking and sharing! Follow my adventures on Instagram @cacocooking You are a start-up, a scale-up, an SME, or a large company, looking for an experienced and operational person to- temporarily replace a high-level profile- structure and set up a Marketing team (5-legged sheep, I even do the recruitment :))- strengthen your existing team on specific subjects- explore new growth levers- create content without going through an agency (writing & design). Contact me on Linkedin to discuss your needs/projects.
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