Margaux Peppel

Marketing & Sales Operations Consultant @Caterpillar Inc.

Responsible for leading marketing, sales, and digital integration and operations improvement to generate sales growth, reduce distribution costs, and improve productivity and efficiency, all directly in support of leadership initiatives for four Caterpillar dealerships in the Southeast USA: Carolina Cat, Yancey Bros. Co, Blanchard Machinery, and Gregory Poole • Marketing & Customer Experience – Support and consult with dealer marketing teams and Cat industry teams with lead generation, marketing campaign management, customer data analytics & insights, customer loyalty & customer experience, eCommerce, & digital marketing strategies • Sales and Profitability – Support sales coverage optimization, funnel management, sales participation, account plan management, lost sales reporting to drive business plan results • Services Growth – Support sales execution for parts STUs (Sales to Users), dealer services growth strategy, and responsible for eCommerce growth and lead & opportunity management discipline through Prioritized Service Events (PSE) utilization, an Aftermarket offering designed to support revenue growth • Operational Excellence – Responsible for driving marketing & sales excellence and digital excellence, machine annual business planning (ABP), dealer development, and process standardization and improvement for end users