Margaux Adams
Storytelling Strategist | Social Media & Content Leader | Building Brands People Trust in Healthcare & Beyond
- Role
- Senior Communications Advisor at Blue Cross NC
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Margaux Adams
Strategic social media leader with 10+ years of experience helping brands grow, engage…
Experience
Senior Communications Advisor
Jun 2020 — Present
Monitor & engage in online conversations, understanding the uniqueness of each social channel, and recommend strategies and content that consumers are most likely engage with in each channel. Develop and publish social media content and manage organic content calendar using engaging, transparent and relevant social media practices to humanize the brand. Respond rapidly to issues and concerns shared within online platforms and community. Develop effective messaging for target audiences and their specific communication needs. Actively engage other team members, management, and executive leadership and subject matter experts in the development of effective strategies for leveraging online communities. Work collaboratively with other communications areas to ensure a consistent approach to corporate communication needs. Coordinate social ambassadors program to promote internal teams to engage on social and enhance their skills and knowledge of social media. Build and manage paid and organic social campaigns aligned to business strategy and consulting with departments across the enterprise.
Education
Appalachian State University 2012
Bachelor of Science
2008 — 2012
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