Margarito Morales

About Margarito Morales

As someone deeply inspired by the power of entertainment to connect people, my passion for this industry goes beyond professional aspirations—it\'s personal. Growing up, media brought my family together in unexpected and meaningful ways, creating memories that we continue to cherish. Whether it was a favorite movie night or a beloved TV series, those moments taught me how powerful storytelling can be in fostering connection. Today, I am driven by the dream of contributing to that magic, crafting experiences that resonate with audiences and bring joy to friends and families worldwide.During my time at California State University, Fullerton, as a proud first-generation college student, I embraced leadership roles that combined creativity, collaboration, and inclusivity. As Team Lead for Housing and Residential Engagement, I managed a team of over 45 student leaders, supporting the well-being of 2,200+ residents and creating a positive, growth-focused environment. In my role as Marketing Director for the Entertainment and Tourism Club, I cultivated a vibrant community for students passionate about the entertainment industry, helping to connect peers with opportunities and experiences that fueled their aspirations.Beyond campus, I’ve been fortunate to contribute to major productions like the Emmys and Critics Choice Awards, gaining hands-on experience in talent relations, live events, and marketing. Collaborating with talent from Barbie and Shark Tank, and receiving their positive feedback on my working style, has reinforced my dedication to excellence and strengthened my resolve to grow in this immersive field.Currently, I’m advancing my expertise at Paramount Pictures, where I coordinate commercials across Paramount-owned channels. My role involves aligning campaigns with target audiences and budgets, ensuring that every project delivers value to both the company and its viewers. This opportunity has deepened my understanding of how media shapes perceptions and connects communities.Every project I take on is a step toward fulfilling my lifelong goal of contributing to the entertainment industry. Whether through talent relations, live events, or marketing, I’m eager to continue building meaningful connections, telling impactful stories, and creating experiences that inspire and unite.

Experience

1. Ad Sales Associate, News and Entertainment

   Paramount

   Jan 2025 — Present · Hollywood, CA, US

   Directed the execution of over $55M in cable and broadcast ad inventory across studio and independent accounts, ensuring accurate, on-time campaign delivery across nationwide networks- Managed, monitored, and optimized advertising campaigns using WideOrbit and Phoenix, streamlining workflows and maximizing placement efficiency- Collaborated cross-functionally with teams across Paramount cable and broadcast networks to align campaign strategy, troubleshoot issues, and exceed client expectations- Fostered trusted relationships with high-profile clients, ensuring all campaigns adhered to Paramount guidelines, standards, and regulatory requirements- Supported media placements across major networks including CBS, Nickelodeon, MTV, Comedy Central, Paramount Network, and others

Education

• California State University, Fullerton

  Bachelor of Arts - BA, Communications, Concentration in Advertising

• California State University, Fullerton

  Minor, Marketing