Margarita Collado-Aleman
- Role
- Global Brand Management Director at Converse
- Location
- Marblehead, MA, US
- LinkedIn followers
- 500 followers
About Margarita Collado-Aleman
Seasoned trilingual marketing professional with experience in building brands through…
Experience
Global Brand Management Director
Jun 2021 — Present
Responsible for the development of seasonally integrated marketing plans that create brand and business impact for Converse. Through cross functional and geo collaboration, I work to shape the strategy for the future of the brand, as well as ensure consistency in delivering impactful storytelling throughout the world. In addition, serve as the Brand lead for Apparel & Accessories to ensure integration into seasonal work and improve ways of working cross functionally.
Education
Florida International University
BS, Mass Communication
1997 — 2001
Florida International University
MBA, International Business
2003 — 2004
Skills
- Brand Management
- Campaign Design & Analysis
- Direct Marketing
- Online Advertising
- Social Media Marketing
- Advertising
- Leadership
- Online Marketing
- Market Planning
- Collateral Material Development
- Budget Management
- Trade Shows
- Digital Marketing
- Analysis
- Product Development
- Business Strategy
- Media Relations
- Budgets
- Crm
- Marketing Strategy
- Sales
- Marketing Management
- Event Planning
- Public Relations
- Management
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