Margarita Coronel
Technical Product Manager at AXNY
- Role
- Technical Product Manager at American Exchange Group
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Margarita Coronel
Product leader and engineer with proven ability to repeatedly take products from concept to launch and drive PMF by leading cross-functional teams. Skilled at driving collaboration between product, engineering, design, data analytics, and leadership in startups and large enterprises. Passionate about identifying opportunities, user-centric design thinking, analytical rigor, and aligning product innovation with business strategy to ship products that customers love.
Experience
Technical Product Manager
Jun 2022 — Present · New York, NY, US
Product Strategy: Spearheaded product strategy and roadmap for smartwatch products, launching 11 successful products across fitness, casual, tweens, and outdoor categories in 18 months at major retailers like Walmart and Macy\'s.Team Management: Led cross-functional teams of engineers, QAs, designers, project managers, collaborating closely with sales, marketing, sourcing, and customer experience teams.Partnership Development: Co-led brands fitness partnership and app API’s integration between iTOUCH wearables app and Jillian Michaels Fitness App launched at Consumer Electronics Show in Las Vegas, 2022. Tech Stack Transformation: Led the migration of five apps built by three different third-party solution providers into one scalable in-house development app for faster product delivery post-app development. This increased the tech stack value of the organization from originally selling white-label products managed by third-party vendors to becoming a product development powerhouse. Requirements Gathering: Defined product requirements by gathering inputs across stakeholders, analyzing data, and distilling into clear solutions, user stories, and technical specifications. Road mapping: Planned implementation prioritization based on users’ requirements gathering and company’s gap capabilities identified jointly with CEO, CIO and Head of Sales. Determined major components such as user stories, sprint themes, epics and features along delivery timelines. Feature Development: Took use cases features ideation from 0 to 1 to create iTOUCH first built-in house wearable application. The feature development process breakdown followed by writing user stories, creating UI workflows. Product Metrics and KPIs: Developed first product metrics to track application users’ engagement, lifetime value, conversion rate, and retention helping the team identify issues, prioritization, and revenue growth opportunities.
Education
University of South Florida
International Business & Management Information System, Business & MIS
2013 — 2017
University of South Florida
International Business, International Business
2013 — 2017
New York University
Master of Management Information Systems, MIS
University of South Florida
International Business, Management Information Systems, General and Finance
2013 — 2017
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