Margaret Fraser
Group Director, Media Strategy at Initiative (Rufus) | Effie Effectiveness Marketing Leader
- Role
- Group Director, Communications Design at Rufus Us at Initiative
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Margaret Fraser
Cross-channel media expert with an entrepreneurial spirit and growth mindset with ten years of experience at award-winning media agencies, with proven track record for driving business results (household acquisition, sales, brand awareness, perception). My expertise is in developing omnichannel strategic and innovative paid campaigns for my clients, ranging from Unilever, Coca-Cola, Boehringer Ingelheim, and now Amazon and Ring. I obsess over operational excellence while balancing the activation of first-to-market innovations and big ideas. Above all, I\'m known as a collaborative leader committed to building high-performing teams, focusing on fostering internal growth. Expertise- Cross-category marketing: Retail, Tech, CPG, Pharma - Performance acquisition media strategy and execution - Data analysis and storytelling - Full funnel media execution (TV, CTV, Audio, Social, OOH, Programmatic, Search)- Consumer insights and analysis (qual/quant research)- Branded Content strategy and implementation Client roster: Ring, Amazon (Brand, Prime, Books, Climate Pledge), Coca Cola (vitaminwater, smartwater, Powerade), Unilever (Dove, Axe, Degree), Boehringer Ingelheim (Jardiance, Pradaxa)
Experience
Group Director, Communications Design at Rufus Us
Jun 2022 — Present · New York, NY, US
Education
Syracuse University
Study Abroad Program
2012 — 2012
Effie Effectiveness Bootcamp
Marketing Effectiveness Certificate
2019 — 2019
Bucknell University
Bachelor of Arts (BA)
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