Margaret R. Roller

Social Scientist - Qualitative & Mixed Methods Researcher ⸻ Lead author of Applied Qualitative Research Design: A Total Quality Framework Approach

Role
Principal at Roller Research
Location
Richmond, VA, US
LinkedIn followers
500 followers
Research & DevelopmentView LinkedIn profile

About Margaret R. Roller

My graduate work in psychology & professional expertise in the full spectrum of research…

Experience

  1. Principal

    Roller Research

    Jan 1981 — Present

    Roller Research specializes in qualitative & quantitative research, including design, field control & execution, analysis, and reporting. The emphasis is on high-quality research through a thorough understanding of research design & analysis as well as a close interaction with the client. Read more at

Education

  • California State University - East Bay

    BA

  • The New School

    MA

Skills

  • Qualitative Research
  • Survey Research
  • Advertising Research
  • Primary Research
  • Report Writing
  • Analytical Skills
  • Quantitative Analytics
  • Consumer Insight
  • Data Analysis
  • Data Collection
  • Segmentation
  • Quantitative Research
  • Marketing Research
  • Online Research
  • Competitive Analysis
  • Market Intelligence
  • Market Research
  • Consumer Behaviour
  • Interviewing
  • Employee Research
  • Survey Design
  • Analytics
  • Questionnaires
  • Research
  • Consumer Behavior
  • B2b
  • Interviews
  • Secondary Research
  • Focus Groups
  • Ethnography
  • Analysis
  • Qualitative Market Research
  • Research Design
  • Customer Insight

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Margaret R. Roller — Principal at Roller Research in Richmond, VA, US | Unifers