Maggie Dominique
E-commerce Site Merchant Team Lead @RG Barry Brands
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WORK HISTORY
E-commerce Site Merchant Team Lead @RG Barry Brands
Own digital P&L performance, annual revenue forecasting, and merchandising strategy for two multi-million-dollar e-commerce brands. Lead cross-functional execution across Marketing, Creative, Development, and Product teams while managing and developing one direct report.• Directed end-to-end checkout optimization strategy in partnership with Development, improving conversion rate (CVR), reducing cart abandonment, and strengthening cart-to-purchase funnel performance across both brands• Led cross-functional launch of Amazon Buy with Prime integration, partnering with Amazon, developers, and internal stakeholders; increased conversion on key styles by enabling Prime 2-day shipping and improved fulfillment speed versus standard 7–10 day ship windows• Improved gross margin by 145 basis points and drove double-digit average unit retail growth by reducing promotional dependency and aligning digital merchandising with brand segmentation strategy• Own annual and seasonal e-commerce revenue forecasts, aligning inventory flow, promotional cadence, and marketing investment to drive profitable growth• Lead promotional and pricing strategy to balance conversion performance with long-term brand equity and margin objectives• Analyze traffic, conversion rate, average order value (AOV), sell-through, and customer behavior metrics to inform executive reporting and optimization initiatives• Lead cross-functional execution to enhance UX/UI, improve product discoverability, and strengthen overall customer journey performance• Manage and develop one direct report, providing performance coaching, prioritization guidance, and oversight across site merchandising and campaign execution
EDUCATION
Miami University
BS, Supply Chain and Operations Management
Clemson University
Master of Human Resource Development, Human Resources Development
SKILLS
ABOUT MAGGIE DOMINIQUE
E-Commerce leader with 10 years of experience driving multi-million-dollar revenue targets and gross margin expansion across omnichannel retail brands. Proven ability to own digital P&L performance, revenue forecasting, promotional strategy, and customer journey optimization to increase conversion, AOV, and profitability. Experienced in leading cross-functional teams, managing direct reports, and executing high-impact e-commerce initiatives including checkout optimization and strategic third-party platform partnerships.
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