Margaret Croom

WORK HISTORY

EDUCATION

ABOUT MARGARET CROOM

Do you have an OWNABLE brand differentiation that drives connection with your customers? What is your brand experience? What would your clients/customers say is their experience with your brand? Why do you exist? What problem are you solving? Who is your niche audience? HOW I HELP Teaching you how to STRATEGIZE and PLAN impactful, memorable brand experiences that stand the test of time. IN DEPTH COURSE. BRAND 360 • Brand strategy - Define what you stand for, as well as defining your authentic self. Align product offerings & customer touchpoints at every interaction around you to create a unified brand. • Research and customer insights - Understand your niche audience & create a clear path to growth by identifying not only your ideal customer profiles and personas. • Brand messaging & storytelling - Know what to say and when to say it with a brand story & messaging map that guides you, answering why you exist, what problem you’re solving, and what you alone will do about it. • Brand naming - Tap into the power of your brand with a name relevant to your organization’s purpose. Align all of your touchpoints, uncover open territories, & how to secure an ownable global trademark with a name that everyone stands behind. • Visual Identity - Capture attention & bring your strategy to life with a brand identity that establishes you as a market leader. • Brand management & governance - A step-by-step guide on how to activate your design systems & arm your organization with the brand experience tools needed to implement & evaluate your brand communications with confidence. SERVICES • BRAND 360: A DIY IN DEPTH BRAND STRATEGY COURSE • ONE DAY COMMUNICATION INTENSIVE: After completing the BRAND 360, spend an entire day with me, one-on-one creating the communication strategy necessary to reach your niche audience and track your success. • OFFSITE: Full week intensive with you & your team, planning a full year of communication strategy. • FRACTIONAL CMO: part-time or contract basis, providing strategic marketing leadership without the commitment of a full-time hire. WHO AM I I am a creative & intuitive communication strategist, leveraging entrepreneurial vision, with extensive experience in branding as well as storytelling, multi-channel & integrated marketing. Where did I do that? Most importantly, a 15+ year track record being a successful entrepreneur, helping over 225 retail stores reach their niche audience. Before that, eWomenNetwork, EDS, American General, & MOMENTIX. LET\'S CONNECT! • Email: s••••••@themediainsider.co