Margaret A. Powell
Enterprise SaaS | Fintech Sales | Strategic Partnerships | GTM Strategy
- Role
- Business Development Manager at Tpa Stream
- Location
- Charleston, SC, US
- LinkedIn followers
- 500 followers
About Margaret A. Powell
As a former TV journalist turned enterprise sales leader, I bring the same curiosity, trust-building, and storytelling skills that once drove compelling news coverage into the world of strategic SaaS, benefits, and technology sales.Over the past 15+ years, I’ve led growth and key account strategies at Benefitfocus, HUB International, Comcast, FOX (Charleston), WCSC (CBS Charleston), and Adams Outdoor Advertising, managing books of business ranging from $2.5M to $72M across industries.My approach is simple: ask the right questions, listen deeply, and design solutions that deliver measurable impact. I’ve thrived in competitive, high-stakes markets like Washington, D.C, where success depends on understanding both complex personalities and demanding clients—and finding common ground that drives results. Diverse experience spanning SaaS platforms, employee benefits, and media/advertising. Always open to connecting!Career Highlights:• 5× President’s Club winner for exceeding revenue and retention goals• Increased client spend up to 50% and expanded market share by 26%• Maintained an average 98% account retention rate• Proven ability to build executive relationships and manage complex sales cycles with poise
Experience
Business Development Manager
Mar 2024 — Present · Cleveland, OH, US
Drove enterprise growth for a SaaS platform that automates data connectivity and workflow integrations for administrators, brokers, and employer groups. Focused on expanding partnerships, accelerating adoption, and delivering measurable ROI through smarter automation.• Increased partner integrations and client acquisitions by 30% YoY through strategic outreach and consultative sales.• Closed high-value enterprise agreements that improved retention and expanded market presence.• Collaborated cross-functionally with product, marketing, and customer success teams to enhance user experience and solution delivery.
Education
The University of Texas at Arlington
Bachelor of Arts - BA, Broadcast Journalism
1988 — 1992
Skills
- Social Media
- Team Building
- Social Media Marketing
- Marketing
- Marketing Strategy
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