Margaret Zessin
Associate Director of Planning at Mindshare
- Role
- Associate Director, Planning at Mindshare
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Margaret Zessin
Experienced Manager with a demonstrated history working in the retail, CPG and QSR…
Experience
Associate Director, Planning
Oct 2024 — Present · Chicago, IL, US
Successfully managed and motivated a team while working from a satellite office, ensuring seamless collaboration and timely project delivery across campaign analysis, reporting, day to day campaign operations and client deliverables. • Managed the end-to-end hiring process, including interviewing, selecting and providing training support for new associates. • Collaborated with International planning teams to create and implement plans across six countries and two continents. • Oversee financial processes and ensure proper budget management of multi-million dollar campaigns across all media channels. • Researched competitive messaging within the finance industry to help identify growth opportunities within the market to shape campaign audience targeting. • Lead cross discipline meetings and facilitate 1:1 communication across multiple time zones to ensure proper campaign execution and management. •Assisted in crafting the strategic framework through execution and reporting of the client\'s largest full funnel campaign to date.
Education
DePaul University
Bachelor's degree, Public Relations, Advertising
2014 — 2016
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