Margaret Zessin

Associate Director of Planning at Mindshare

Role
Associate Director, Planning at Mindshare
Location
Chicago, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Margaret Zessin

Experienced Manager with a demonstrated history working in the retail, CPG and QSR…

Experience

  1. Associate Director, Planning

    Mindshare

    Oct 2024 — Present · Chicago, IL, US

    Successfully managed and motivated a team while working from a satellite office, ensuring seamless collaboration and timely project delivery across campaign analysis, reporting, day to day campaign operations and client deliverables. • Managed the end-to-end hiring process, including interviewing, selecting and providing training support for new associates. • Collaborated with International planning teams to create and implement plans across six countries and two continents. • Oversee financial processes and ensure proper budget management of multi-million dollar campaigns across all media channels. • Researched competitive messaging within the finance industry to help identify growth opportunities within the market to shape campaign audience targeting. • Lead cross discipline meetings and facilitate 1:1 communication across multiple time zones to ensure proper campaign execution and management. •Assisted in crafting the strategic framework through execution and reporting of the client\'s largest full funnel campaign to date.

Education

  • DePaul University

    Bachelor's degree, Public Relations, Advertising

    2014 — 2016

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Margaret Zessin — Associate Director, Planning at Mindshare in Chicago, IL, US | Unifers