Margaret Tolleshaug

About Margaret Tolleshaug

Accomplished Event Marketing Strategist with 20 years of experience leading high-impact initiatives across the Cybersecurity, IT, Medical, and Retail sectors. Expert at overseeing complex event operations, leveraging strategic communication, and utilizing post-event evaluations to deliver measurable results. Known for exceptional organizational, leadership, and project management skills, with a proven ability to execute creative, brand-enhancing events that drive audience engagement and elevate market presence. Passionate about using innovative technologies to enhance attendee experiences and committed to delivering excellence in every aspect of event marketing.

Experience

1. Field Event Marketing Manager

   A10 Networks, Inc

   Feb 2022 — Present · San Jose, CA, US

   A10 Networks provides security and infrastructure solutions for on-premises, hybrid cloud, and edge-cloud environments for global large enterprises and communications, cloud and web service providers who must provide business-critical applications and networks that are secure, available, and efficient.• Lead strategic event marketing initiatives within the cybersecurity community• Significantly boosting regional sales and partner event outcomes through multiple lead generation strategies in the financial, retail, healthcare and service provider verticals• Deliver experiential, white-glove event development and execution of executive security roadshow dinners, elevating brand awareness and experience• Increase stakeholder engagement and collaboration using Asana timelines, event milestones and strategic meetings for multiple concurrent programs• Leverage Marketo and SFDC to automate attendee engagement before and after events, facilitating appointment setting with sales teams and improving communication strategies• Oversee comprehensive event operations, from creative to logistics management, ensuring flawless execution and memorable attendee experiences• Drive operational efficiency and vendor management, meticulously assessing and controlling event budgets• Coordinate booth design, space planning, logistics, operations, and live presentations, ensuring a seamless event experience

Education

• Northern Illinois Univeristy | Affiliate to EXHIBITOR

  CTSM, Certified Trade Show Marketer