Margaret Safford
Global Product Marketing Leader | Business Advisor | Board Chair | #marketing #innovation #growth #strategy
- Role
- Senior Director, Global Marketing at SharkNinja
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Margaret Safford
Consumer marketing leader with a proven record of success in launching innovative products, building strategic partnerships, and delivering impactful omnichannel campaigns for F500 companies, retailers, and high-growth startups. Recognized as a trusted business advisor and consultant, helping CEOs unlock consumer-centric growth opportunities to drive revenue. Inspires and cultivates a culture of innovation, collaboration, and excellence, delivering measurable results.Areas of Expertise:GTM Planning, Business Development, Advising and Coaching, Strategic Planning, Product Development, Consumer insights, Marketing Innovation, Team Building and Engagement, Relationship Management, Design Thinking Methodology, Budgeting and P&L Management, Retail, Collaboration, Global Communication, Licensing, Partnership Development, Marketing Campaign Development and Analytics, Digital Strategy, Leadership, Ecommerce, Agency Management
Experience
Senior Director, Global Marketing
Jun 2025 — Present · Boston, MA, US
Education
Cornell University
BS, Policy Analysis and Management
Babson F.W. Olin Graduate School of Business
MBA
Skills
- Concept Development
- Forecasting
- Product Development
- Analysis
- Strategic Partnerships
- Product Management
- Retail
- Product Launch
- Strategy
- P&L Management
- Market Research
- Management
- Pricing Strategy
- Customer Insight
- Marketing Management
- Competitive Analysis
- Consumer Products
- Program Management
- Pricing
- Strategic Planning
- Leadership
- Marketing Research
- Brand Management
- Cross-Functional Team Leadership
- Product Design
- Marketing Strategy
- Business Development
- New Business Development
- Business Strategy
- Sales
- Product Marketing
- Product Innovation
- Merchandising
- Marketing
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