Margaret Rorick
Senior Vice President at Big Village
- Role
- Senior Vice President at Big Village
- Location
- Cambridge, MA, US
- LinkedIn followers
- 500 followers
About Margaret Rorick
Margaret is an experienced partner with 20+ years of designing, executing, and analyzing a broad array of custom market research solutions for clients. Focused on the financial services industry for most of her career, Margaret\'s clients include top asset managers, brokerages, banks, insurance firms, and retirement plan administrators. Examples of Margaret\'s projects include- Mobile advertising awareness and effectiveness for a leading asset manager - Small business banking segmentation - Brand health measurement and tracking - Thought leadership programs among financial advisors and affluent investors - New product optimization for a large life insurance company - Concept testing for a new online retirement planning tool - Customer loyalty measurement and key driver analysis - Customer experience (CX) measurement, mapping and tracking for a leading commercial bank - Online community of brokerage customers to support user experience and digital platform development - Executive interviews among key business client decision-makers relating to benefits offerings - Best practices exploration among branch associates for a large bank
Experience
Senior Vice President
Mar 2020 — Present · Boston, MA, US
Education
University of Virginia - Darden Graduate School of Business Administration
MBA
Trinity College-Hartford
BA
Phillips Academy Andover
Diploma
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