Margaret Richardson

Business Analyst @Elseworks

US

ELSEWORKS, Business Analyst (Aug 2023 - Present)Provide strategic consulting services to local businesses in Jackson, focusing on market research, financial analysis, and social media management while supporting community development initiatives.ELSEWORKS Projects- Downtown Jackson (Jan 2025-Present): Analyzed city ordinances for revitalization recommendations; collaborated with Downtown Jackson Partners on growth initiatives; created proposals for revised ordinances- Communications Team (2023-Present): Led social media strategy; developed mission statement and managed alumni engagement; tracked and optimized metrics through Meta Business Suite- Midtown Depot (2023-Present): Managed social media presence; executed targeted advertising campaigns; designed promotional materials and content strategy- ReStore (2024-Present): Redesigned store layout; created brand kit and promotion strategy; developed social media calendar- Fertile Ground Beer Co.(2025-Present): Conducted market analysis for expansion; evaluated facility upgrades and production capacity; developed retail strategy- Northshore Coffee (2024-Present): Implemented automated beverage machine; developed mascot and brand identity; created promotional strategies- BRIX (20••••24): Developed financial proformas for Jackson\'s first rum distillery; conducted equipment cost research and competitive analysis; contributed to branding strategy.