Margaret Phares
Senior Digital Marketing and Ecommerce Student | Aspiring Ecommerce and Media Analyst | Class of 2026
- Role
- Digital Marketing Intern at Steelcase
- Location
- Kalamazoo, US
- LinkedIn followers
- 500 followers
About Margaret Phares
I\'ve always been drawn to the intersection of data and storytelling. What started as…
Experience
Digital Marketing Intern
May 2025 — Present · Grand Rapids, MI, US
Designed and implemented comprehensive reports and executive-level dashboards in Adobe Workfront to enhance productivity, visibility, and strategic decision-making across multiple business portfolios- Investigated SEO performance shifts using tools such as Adobe Analytics, Google Search Console, Google Trends, Google Analytics, and OneMagnify reporting; developed a mobile-friendly executive dashboard for quick, high-level insights- Conducted a current-state analysis of 42 competitors, dealers, and executive social media presence; led over 15 stakeholder interviews to inform a global digital strategy; presented findings to executive leadership- Led an ad-based project to support marketing groups, improving alignment and communication for digital ad strategies.
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