Margaret Pentrack
Executive Vice President of Strategic Initiatives
- Role
- Executive Vice President of Strategic Initiatives at Discover Durham
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Margaret Pentrack
As Executive Vice President of Strategic Initiatives, I guide transformational priorities that shape Durham’s future as a world-class destination. As a senior executive, I serve as a key strategic leader for Discover Durham, the Durham Sports Commission and Durham Next, responsible for advancing major initiatives, partnerships, policy alignment, and strategies that enhance Durham’s destination ecosystem, visitor economy, and economic impact. In my current role, I am responsible for organizational leadership and planning, sales oversight, strategic partnerships, sports event marketing strategy and our work to improve the visitor experience. I am a strategic systems thinker, someone who understands how destination development, culture, economic vitality, policy and community identity intersect. I am relationship-centered, politically astute, agile, visionary and deeply collaborative, thriving in complexity and navigating ambiguity, with a passion for elevating Durham’s distinct identity and impact.
Experience
Executive Vice President of Strategic Initiatives
Feb 2026 — Present · Durham, NC, US
As Executive Vice President of Strategic Initiatives, I guide transformational priorities that shape Durham’s future as a world-class destination. As a senior executive, I serve as a key strategic leader for Discover Durham, the Durham Sports Commission and Durham Next, responsible for advancing major initiatives, partnerships, policy alignment, and strategies that enhance Durham’s destination ecosystem, visitor economy, and economic impact.
Education
The University of North Carolina at Chapel Hill
Bachelor of Arts (B.A.), Journalism and Mass Communication- Advertising Sequence
2007 — 2011
Skills
- Advertising
- Social Media Marketing
- Press Releases
- Marketing Communications
- Sports Marketing
- Public Relations
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