Margaret Nielsen
Equestrian Recruiter @Hollins University
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WORK HISTORY
Equestrian Recruiter @Hollins University
Roanoke, VA, US
Engaged prospective students through personalized communication strategies, social media outreach, and data-driven initiatives to increase visibility and enrollment.• Utilized data analytics to pinpoint optimal recruitment territories, successfully broadening the prospective candidate pool.• Controlled portfolio management and developed commercial strategies tailored to the equine industry, resulting in the acquisition of potential leads and enhanced program visibility.• Coordinated events, personalized tours, and communications in alignment with admissions priorities.• Designed and executed strategic recruitment campaigns, combining market research and analytics to optimize enrollment and expand program visibility.• Oversaw internal and external stakeholder management raising satisfied cases and landing in top 3 associates.• Applied market research, data analytics, and digital marketing strategies to attract prospects sharing strategies with other athletic recruitment and admissions personnel.• Collaborated with Admissions and Athletics to ensure families met deadlines for applications and FAFSA including calculating need-based aid eligibility.
EDUCATION
Maryville College
Bachelor of Arts - BA
ABOUT MARGARET NIELSEN
Professional, outgoing personality with an entrepreneurial mindset and a proven track record in portfolio strategy, market research, and data-driven decision-making, I thrive in high-pressure environments that demand innovation, strategic planning, and stakeholder engagement. With a comprehensive background in equine program promotion, fundraising, and cross-functional leadership, I bring a unique blend of creativity, analytics, and relationship management to every challenge. My passion for advancing brand awareness, improving processes, and fostering collaboration across global and local teams drives measurable results. Key Highlights - Market Research & Data Analytics: Enhanced digital presence by leveraging CRM tools, social media platforms, and analytics, resulting in a 60% reduction in rework and a fourfold increase in exposure for marketing campaigns- Digital Marketing Expertise: Grew and maintained diverse social media platforms with a collective audience of followers, implementing targeted campaigns that increased engagement and visibility- Portfolio Management: Successfully directed recruitment and equine program marketing initiatives, adding 350+ new contacts and achieving a 10-12% enrollment rate of incoming first-year students as riders- Global Experience: Contributed to national and international outreach efforts for the equine community by attending and managing multiple recruiting events, fostering relationships across diverse stakeholders- Stakeholder Engagement: Built strong partnerships with high-profile donors, industry professionals, and equestrian brands, securing $1.12 million in funding and creating mutually beneficial collaborations- Project Management: Directed cross-functional teams and streamlined workflows across operations, resulting in a 300% increase in event capacity without additional staffing during peak seasons.
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