Margaret Gray

About Margaret Gray

Innovative and adaptable professional with a strong background in client engagement, retention, and success. Known for strong team and cross-department collaboration, creative problem-solving, driving impactful solutions, and strengthening stakeholder relationships.

Experience

1. Senior Member Engagement Manager

   Association for Talent Development (ATD)

   Mar 2025 — Present

   Responsible for promoting a members-first mindset across the organization and overseeing a variety of membership projects, including enhancing the member experience, developing member benefits, and ensuring members have everything they need to make the most out of membership- Development and delivery of in-person and virtual presentations/demonstrations that educate members, prospects, and ATD staff about all aspects of ATD membership and how to make the most of membership benefits- Hosted weekly for small groups and monthly for larger audiences, resulting in an overall 4.85 / 5 rating from attendees- Serving as the customer-facing liaison between the ATD membership team and ATD members, responding to inquiries, addressing survey feedback, and strategizing improvements to the overall member experience- Resulting in a 16 point increase to NPS (+6 points: 20••••24;+10 points: 20••••25)- Monitoring and measuring membership engagement across all membership types, and proactively executing strategic activities to improve engagement and customer satisfaction- Resulting in a consistent increase in unique members\' engagement on the ATD website- Strategizing and executing new initiatives aimed at improving the membership retention rate- Plan, manage, and execute the production of new tools and templates for the member library of resources- Strategize, plan, and write weekly membership newsletter, including the coordination with external partners for newsletter sponsorship information- Distributed weekly to an audience of subscribers- Work with cross-functional team members to provide/request information, review communications, and execute deliverables, ensuring accuracy and quality.

Education

• Roanoke College

  Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General

  2012 — 2016

Skills

• Event Planning
• Higher Education
• Social Media
• Community Outreach
• Digital Marketing
• Teamwork
• Time Management
• Spss
• Leadership
• Twitter
• Adobe Illustrator
• Facebook Marketing
• Google Adwords
• Microsoft Powerpoint
• Communication
• Google Analytics
• Microsoft Office
• Sales
• Social Networking
• Social Media Marketing
• Marketing
• Microsoft Excel
• Microsoft Word
• Analytics
• Public Relations
• Facebook