Marfa Goryacheva
Product Director @Criteo
Signup · Get unlimited contacts
WORK HISTORY
Product Director @Criteo
Paris, FR
Mission: Activate offsite / open web media buying in a full-funnel Commerce Max DSP through identity-resilient onsite audiences and AI-powered buying optimisation capabilities- Design product vision in close collaboration with R&D experts, deliver quarterly and annual product roadmaps- Evaluate strategic initiatives into tactical delivery plan by activating the cross-functional workgroups of Product, R&D, Analytics and Marketing experts- Adapt Criteo’s predictive AI media buying, forecasting and creative capabilities for customers\' needs and addressability challenges- Onboard 14 functional product managers across Criteo\'s product organisation to the offsite initiatives in their areas of expertise.Results- Activated the offsite media buying in C-Max: integration with bidder, AI capabilities adoption, UI & UX, full-funnel buying optimisation- Release to General Availability of Commerce Max in September 2023, giving brands and agencies a point of entry to target audiences on the open web- Three stages of successful production tests (Q4\'22 - Q3\'23) starting with leading consumer electronics retailer Best Buy, as exclusive Alpha partner- Delivered expected outcomes: retailers who have completed campaigns with full-funnel capabilities have more than doubled conversion rates on average.
EDUCATION
Southern Federal University (former Rostov State University)
Master's degree, Journalism
SKILLS
ABOUT MARFA GORYACHEVA
At Criteo, my focus is on spearheading the integration of AI-powered buying optimization capabilities, aligning product vision with tactical delivery through collaboration with cross-functional teams. This role capitalizes on my expertise in machine learning (ML) and product management, underpinned by a strong foundation in B2B marketing and communication.Our team has successfully onboarded 14 functional product managers to offsite initiatives, demonstrating a commitment to adaptive and customer-centric product development. With hands-on experience in product strategy and scaling, I ensure that our innovations are not only cutting-edge but also pragmatically tailored to the evolving needs of the adtech market.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.