Miguel Angel Reyes Fierro
Senior Pricing Manager @RBC
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WORK HISTORY
Senior Pricing Manager @RBC
EDUCATION
Pontificia Universidad Católica del Ecuador
Bachelor of Business Administration - BBA
IDE Business School
Master of Business Administration - MBA
SKILLS
ABOUT MIGUEL ANGEL REYES FIERRO
As Senior Pricing Manager at Royal Bank of Canada (RBC), I\'ve honed my expertise in organizational change management and marketing communications to deliver robust pricing strategies that resonate across various product categories. My role involves deep dives into data analytics, enabling the development of innovative solutions, such as an integrated dashboard akin to a Balanced Scorecard, to simplify complex processes. Collaborating closely with sales and leadership teams, I\'ve crafted financial recommendations and competitive intelligence that drive informed decision-making. My approach centers on turning insights into actionable pricing exceptions, facilitating negotiations, and maintaining our market competitiveness. This strategic impact stems from leveraging my analytical skills to support our financial services teams in achieving their goals.
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