Mareva Bone
Data Visualization & Analytics Magician | Leveraging analytics to make strategic marketing, business and communication decisions
- Role
- Analytics and Intelligence Manager at Koch
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Mareva Bone
Dynamic and results-driven digital & communication analytics manager with over 8 years of experience in leading data-driven marketing strategies, leveraging analytics to optimize performance, and driving growth in a variety of competitive industries. Proven track record in delivering actionable insights from complex data sets to guide decision-making, while building and managing high-performing analytics teams. Adept at translating data into strategies that drive engagement, conversion, and revenue growth.
Experience
Analytics and Intelligence Manager
Nov 2023 — Present · US
Established and developed analytics capability inclusive of Google Tag Manager, Google Analytics, ETL tools, data warehouses and Looker Studio dashboards.Collaborate with senior leadership to define marketing objectives and key performance metrics aligned with overall business goals.Developed and implemented data strategy across digital properties within Koch Inc and partners inclusive of Cordura, Invista, Georgia-Pacific and moreBuilt internal processes and identified technology that enabled the integration of analytics and insights across the broader capability. Analyze data and analytics from a variety of marketing and digital platforms and tools to make insight and data driven recommendations for communication and digital programs and initiatives.Work in tandem with creative team, marketing managers, project managers, and more to evaluate the effectiveness of content and materials.Conduct market research as needed to make recommendation on campaigns and initiatives.
Education
General Assembly
Certificate, Digital Media
2017 — 2017
Oglethorpe University
Bachelor of Arts (B.A.), Business and Media Studies
2009 — 2013
Skills
- Digital Marketing
- Email Marketing
- Integrated Marketing
- Newsletters
- Youtube
- Direct Marketing
- Microsoft Word
- Marketing Communications
- Microsoft Office
- Social Networking
- Strategic Communications
- Marketing
- Communication
- Social Media Communications
- Photoshop
- Corporate Communications
- Advertising
- Journalism
- Marketing Strategy
- Customer Service
- Writing
- Sports
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Wordpress
- Press Releases
- Digital Media
- Social Media
- Online Marketing
- Blogging
- Research
- Customer Satisfaction
- Creative Writing
- Public Relations
- Internal Communications
- Media Relations
- Editing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.