Maresa Friedman

About Maresa Friedman

I\'m not a marketer. I\'m the strategist you call when you\'re scaling fast — but the plan doesn\'t match the potential.I\'m Maresa Friedman, Fractional Chief Strategy Officer, Fortune 100 advisor, and keynote speaker.]Over the past four years, I\'ve helped clients generate over $165 million in growth by aligning vision, leadership, and strategy — not just building decks, but building the commercial operating systems that make growth stick.My work lives at the intersection of revenue architecture, GTM alignment, and organizational clarity. I work with growth-stage companies and enterprise teams who need C-suite strategic thinking without the full-time overhead — and who are tired of consultants who hand over a report and disappear.What I actually do:•Identify hidden revenue streams you\'re too close to see•Build strategic partner ecosystems that grow revenue without growing headcount•Architect GTM systems that align narrative, positioning, and commercial execution•Elevate executive personal brands that drive visibility, credibility, and culture•Facilitate leadership offsites and executive sessions that reset focus and unlock team alignment•Help thought leaders publish and launch books (200+ to date)•Deliver keynotes on strategic vision, AI and strategy, revenue under pressure, and the real inner game of leadershipMy process is simple: Diagnose. Design. Deploy. I map every constraint, gap, and growth lever across revenue, team, positioning, and execution. Then I build the operating system — narrative, GTM alignment, revenue roadmap, decision filters — and deploy it with your team so structure sticks and results compound.My superpower is pattern recognition. Strategic foresight. Seeing what others miss — hidden leverage points, untapped audiences, under-leveraged partnerships, underdeveloped leadership brands. Yes, I\'m on the spectrum. It\'s what allows me to process complexity at a level most can\'t, spot high-leverage opportunities others overlook, and architect scalable strategies that actually work.For more than two years, I served as a Google Brand Speaker, delivering 200+ live events to business owners, executives, and creatives worldwide — helping them translate complexity into clarity and clarity into growth. Other keynotes and programs delivered are more than bring the operational rigor of a CSO, the narrative clarity of a brand architect, and the kind of big-picture thinking that only comes from seeing patterns others overlook.If your strategy and your potential aren\'t aligned, that\'s the problem I solve.→ strategysolved.com

Experience

1. Director of Influencer Marketing

   The Executive Cat Herder

   Jan 2023 — Present · NY, US

   Led the strategy, execution, and optimization of influencer and creator marketing as a core customer acquisition and brand growth channel. Built scalable systems across partnerships, content, and distribution to drive awareness, engagement, and revenue.Key Responsibilities & ImpactDeveloped and executed the company’s influencer marketing strategy across multiple platforms including Instagram, TikTok, LinkedIn, and YouTubeIdentified, recruited, and managed a network of high-performing creators, brand partners, and affiliates, aligning each partnership with audience, brand narrative, and revenue goalsBuilt and optimized end-to-end influencer campaigns, from outreach and negotiation to content execution, tracking, and performance reportingEstablished creator partnership frameworks including affiliate structures, referral programs, and performance-based compensation modelsPartnered with marketing and leadership teams to align influencer initiatives with overall brand positioning, product launches, and go-to-market strategyDesigned content systems that allowed influencer-generated content to be repurposed across paid ads, social media, landing pages, and email campaignsImplemented tracking and attribution systems using tools such as HubSpot, UTM tracking, and CRM integrations to measure ROI, CAC, and conversion performanceLed cross-functional collaboration with content, paid media, and social teams to ensure consistency in messaging, tone, and campaign executionManaged campaign budgets and negotiated contracts to maximize reach, engagement, and return on spendAnalyzed campaign performance and optimized based on data, improving engagement rates, conversion rates, and overall campaign efficiency

Education

• San Diego Mesa College

  General Education, Liberal Studies

• San José State University

  General Education, Computer Engineering

• Western Governors University

  Liberal Arts and Sciences/Liberal Studies

• ESSEC Business School

  Certification, Diversity & Inclusion

Skills

• Onboarding
• Social Media Marketing
• Microsoft Excel
• Supplier Negotiation
• Time Management
• Leadership
• Ms Office Suite
• Marketing
• Contract Negotiation
• Supply Chain Optimization
• Trade Shows
• Strategic Planning
• Software Documentation
• Social Media
• Analysis
• Human Resources
• Customer En
• Administration
• Human Resources Admin
• Operations Management
• Recruiting
• Finance
• Customer Retention
• Symitar
• Microsoft Office
• Customer Service
• Digital Marketing
• Team Building
• Management
• Trade Show Management
• Crm
• Online Marketing
• Analytics
• Business Strategy
• System Administration
• Clown Rodeos
• Researc
• Advertising
• Customer Relations
• Business Intelligence