Maren Ilenseer
Head of International Media @Deichmann
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WORK HISTORY
Head of International Media @Deichmann
Essen, DE
Responsible for national and international media strategy and buying.
EDUCATION
University of Applied Sciences at Zwickau
Diploma, Business Administration
ABOUT MAREN ILENSEER
20 years of media experience: 6 years working at the media agency Zenithmedia (clients e.g. Reckitt Benckiser) and 12 years at Henkel- Comprehensive FMCG knowledge (esp. Beauty, Cleaning & Detergents), moreover background in insurance, optics, tobacco and clothing- Led many data-driven marketing projects while working in cross-functional teams - Negotiating practice in TV, Online, Print, Radio, OOH- Experience in strategic and operational cross media planning (TV, Digital, Print, OOH & Radio)- Digital expertise in Branding & Performance Campaigns, Programmatic, Online Video, Display, Social, SEA, e-commerce, Influencer- Project lead on numerous media mix modeling projects (Trade & Consumer Panel)- Experience in leadership of own team and steering of media agency teams- Analytical & quick thinking, goal-oriented, high level of initiative, entrepreneurial spirit
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