Mareike Schmidt
Brand (Lead) Manager Oncology @Sanofi
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WORK HISTORY
Brand (Lead) Manager Oncology @Sanofi
Since October 2022: Brand Lead Manager New Products• Successfully drove business case preparations and Brand Planning process for Tusamitamab Ravtansine in NSCLC by leading the cross-functional early launch team with special focus on assessment of and gaining foothold in diagnostics market.• Acted as local commercial representative in Global workstreams to inform Global strategy standing in for German Oncology Franchise Head.• Explored new go-to-market approaches beyond classic Rx launch to maximize efficiency for German launch. November 2019 - December 2022: Brand Manager Libtayo® (cemiplimab) in Skin Cancer Indications• Proven track record in strategic and operational management of Libtayo® (cemiplimab) in Germany for non-melanoma skin cancer (NMSC) resulting in yearly double-digit sales growth since 2019.• Successfully led cross-functional launch team for Libtayo® (cemiplimab) in advanced basalcell carcinoma in Germany during COVID-19 pandemic while reaching all milestones on time and staying on budget.• Core member of \"Global-to-local\"-model proactively contributing to the global brand strategy of Libtayo® (cemiplimab) for NMSC.• Analyzed and identified new market opportunities together with internal stakeholders as well as with KOLs resulting in exploring new target groups and implementation of innovative educational programs such as the first ever certified blended learning concept for dermatologists in Germany in cooperation with start-up HUMEO GmbH.
EDUCATION
Technische Hochschule Mittelhessen
Master of Arts (MA), International Marketing
Ravensburg-Weingarten University of Applied Sciences
Bachelor of Arts (BA), Business Administration & Management
ABOUT MAREIKE SCHMIDT
Marketing Manager Hematology at Menarini Stemline
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