Mareike Oer
Senior Vice President Corporate Communications and Brand @Sennheiser
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WORK HISTORY
Senior Vice President Corporate Communications and Brand @Sennheiser
Ownership of global corporate communications, brand strategy and executive communications at group level; member of extended executive managementOwn and scale brand licensing and partnerships as part of the corporate brand portfolioDefine and govern global brand strategy, brand architecture and brand governance, including positioning, tone of voice and sonic brandingLead corporate reputation management, issues and crisis communications across international marketsAdvise CEO and executive leadership on leadership communications, change communications and stakeholder positioningOversee global internal communications to support transformation, alignment and leadership cultureLead and develop international, cross-functional communications teams and global newsroom operations
EDUCATION
PR Kolleg Berlin
PR Consultant (DPRG), Public Relations
Leibniz Universität Hannover
M.A., Media Studies, Linguistics & Social Psychology
ABOUT MAREIKE OER
I shape authentic brand experiences that connect people, purpose and business — through strategic Corporate Communications and Brand Strategy.I am a senior Corporate Communications and Brand Strategy leader with more than 20 years of international experience building and protecting corporate reputation, leading global teams, and guiding organizations through transformation and change. Across complex, global organizations, I’ve advised executive boards, built and scaled global communications functions, and positioned brands where clarity, credibility and trust truly matter.I work at the intersection of brand strategy, corporate communications and leadership culture — helping companies translate business strategy into clear, credible and consistent communication. My expertise spans executive and CEO communications, stakeholder communications, reputation and crisis management, change and transformation communications, and global internal communications, with a strong focus on alignment, trust and long-term value creation.I am motivated by roles where brand, reputation and communication are recognized as true drivers of long-term value creation, organizational alignment and business performance.Currently, as Senior Vice President Corporate Communications & Brand, I lead global brand strategy, corporate and executive communications at group level, as well as brand licensing. Together with an international team of 25, I steward and evolve a portfolio of premium brands—ensuring they consistently reflect who we are today and where we are headed.
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