Mareena Daley

MBA | Data-driven Strategy | Digital Marketing | Data Analytics | Product Management

Role
Senior Manager, Marketing at Alliant
Location
Westport, CT, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Mareena Daley

I’m a marketing professional with an interest in providing the best consumer experience and sales enablement support for my organization. I have a strong background in marketing strategy and operations which includes data analytics, audience segmentation, product management, and email marketing strategy. It is my goal to create a network that inspires knowledge sharing opportunities and enriches both individual and professional development.

Experience

  1. Senior Manager, Marketing

    Alliant

    Sep 2021 — Present

    Oversee brand management and marketing strategy for vertical-based products and solutions.• Manage CRM and marketing automation platforms ensuring accurate lead management, audience segmentation, and reporting. • Support thought-leadership content development and identify public relations opportunities.• Collaborate with cross-functional teams including Sales, Data Strategy, Data Science, and Client Engagement.

Education

  • Colorado State University

    Master of Business Administration - MBA

  • Colorado State University

    Bachelor of Liberal Arts

    2006 — 2010

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Mareena Daley — Senior Manager, Marketing at Alliant in Westport, CT, US | Unifers