Marcy Marrero

About Marcy Marrero

With 17 years of experience in creative operations and project management, I lead resourcing strategies at GUT, overseeing talent allocation across three offices and managing diverse client portfolios. My work focuses on aligning capacity and skill-set planning with agency growth objectives, ensuring top talent is effectively deployed to achieve market impact. I am committed to enhancing efficiency through workflow optimization, cross-functional team leadership, and financial acumen. By implementing best practices and system improvements, our team has successfully streamlined operations and reduced freelancer spending while maintaining high-impact creative output. My goal is to empower teams with innovative systems that drive measurable results and foster collaboration.

Experience

1. U s Director of Resourcing

   GUT

   Oct 2024 — Present · Miami, FL, US

   Lead resourcing strategy across three offices, each with its own CCO or CCO team, aligning talent allocation with the agency’s growth objectives. Manage capacity and skill-set planning to ensure top talent is deployed on high-profile global brand briefs with strong market impact and award potential. Oversee a diverse client portfolio including long-term AOR partnerships and dynamic, unpredictable project-based work, adapting resourcing to meet shifting demands. Achieved a 72% reduction in freelancer spending within six months through optimized utilization, while implementing best practices and system improvements to streamline operations and enhance creative output.

Education

• Our Lady of Lourdes Academy

  High School Diploma

• Florida International University

  Bachelor of Science - BS, Major: Advertising – Area of Concentration in Marketing

  2005 — 2009

Skills

• Marketing
• Mobile Marketing
• Brand Management
• Online Marketing
• Interactive Advertising
• Marketing Strategy
• Google Adwords
• Email Marketing
• SEO
• Social Media
• Public Relations
• Google Analytics
• Media Planning
• Social Media Marketing
• Online Advertising
• Digital Marketing
• Relationship Marketing
• Customer Insight
• Direct Marketing
• Digital Media
• Creative Strategy
• Brand Development
• Sem
• Advertising
• Web Analytics
• Media Buying
• Copywriting
• Integrated Marketing
• Digital Strategy
• Interactive Marketing
• Market Research
• Marketing Communications