Marcy C. F.
Marketing Instructor @Southeastern Louisiana University
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WORK HISTORY
Marketing Instructor @Southeastern Louisiana University
EDUCATION
Louisiana State University
Bachelor of Arts (B.A.), Mass Communications, Public Relations
Southeastern Louisiana University
Master of Business Administration - MBA, Business, Management, Marketing
ABOUT MARCY C. F.
With 20 years of experience transforming business capabilities into value-added breakthroughs, I support cross-functional teams with expertise in B2B / B2C Marketing Strategy & Planning, Go-to-Market, Digital Marketing, Brand Development, Communications, & OEM Sales leadership. Why should you work with me? I help business maximize brand potential, expand market opportunities, and empower customer success across integrated product offerings. I quickly uncover operational barriers and build consensus with analytical insights to improve product lifecycle & renew focus on the customer experience journey. Delivered 10 New Product Introductions (NPI) in five years, advising GTM plans in satellite communications technology, wireless telecom & IoT asset management products, software & services - OEM enterprise mobility solutions in B2B, B2C, Dealer, Retail, VAR & Distribution sales channels. Revitalized brand experiences enhancing digital interface, sales group alignment, enabled organizational assessments & operational deployments; eCommerce, mobile responsive UI design & native cloud applications SaaS forecasting optimal international launch schedules. Change agent with a keen ability to propel teams through execution of B2B & B2C marketing strategies; easily maps complex sales operations owning corporate marketing functions; devised comprehensive marketing plans for sales positioning of product technologies in core industries while supporting a strong culture of accountability.Using integrated marketing plans to support cross-functional team implementations while resolving complex issues, I serve as a strategist and partner within organizations, establish strong liaisons with clients, staff, vendors, agencies, and business partners, ultimately engaging all teams to maintain a collaborative working environment while achieving sales targets and business objectives. Key Skills include: Strategic Planning Digital & Product Marketing Market Research: Usability & Pricing Customer Experience Social Media Management / Inbound, outbound ABM Public RelationsWhen balancing work and life, I enjoy spending time with family and our black lab rescue Stout, soaking up the great outdoors, listening to podcasts, learning new skills & developing personal growth so I can be the best Me for You! I would love to connect with you or contact me directly via email/phone at m•••••••@gmail.com / 98••••••90 with thoughts or inquiries about my work.
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