Marcy Rosenberg

About Marcy Rosenberg

I’m a portfolio-level marketing leader with 10+ years of experience driving revenue growth, operational efficiency, and marketing ROI across large-scale real estate portfolios. I oversee strategic marketing initiatives for 26+ communities units) across West Coast markets in the US and Canada, aligning digital performance, brand strategy, and budget investment with occupancy, stabilization, and asset performance objectives.At Brookfield Properties, I set portfolio-wide digital strategy across Paid Search, Performance Max, local SEO, Google Business Profile optimization, and lead attribution frameworks, ensuring marketing investments generate measurable business impact. Through disciplined budget allocation and channel optimization, I’ve improved cost-per-lead by up to 60% at underperforming assets while increasing qualified lead volume and accelerating lease-up timelines.I manage multi-million dollar annual marketing investments and partner closely with asset management, operations, and executive leadership to translate performance insights into scalable portfolio strategy. I’ve implemented standardized reporting frameworks and executive performance cadences that enhance accountability and data-driven decision-making across markets.My approach blends strategic vision with operational rigor by building scalable marketing systems that improve efficiency, strengthen brand positioning, and drive sustained revenue performance.

Experience

1. Marketing Manager

   Brookfield Properties

   Apr 2024 — Present

Education

• Universidad Nebrija

  Study Abroad Program, Business / Spanish

• The Bolles School

  High School Diploma

• The University of Alabama

  Bachelor of Science (B.S.), Marketing/Spanish

  2010 — 2014

• UA in Spain: Language and Culture

  Study Abroad Program, Spanish Language and Literature