Marcy Riordan
- Role
- Head of Analytics & Insights Practice at TTEC Digital
- Location
- Burlington, MA, US
- LinkedIn followers
- 500 followers
About Marcy Riordan
Today, companies have access to more customer, employee and business data than ever…
Experience
Head of Analytics & Insights Practice
Mar 2012 — Present
Retained post-acquisition to lead TTEC’s Analytics & Insights Practice and drive revenue/profitability growth, manage hundreds of projects, launch new technologies/techniques (e.g. cloud platforms) and transition to an offshoring model. Manage a P&L and all project delivery teams (100+ employees) who implemented analytics/insights products and capabilities within client organizations. Grew practice 35% in the first year, achieved ongoing double-digit YoY growth and earned a +84 Client NPS. Built and maintained long-term relationships with client executive teams and stakeholders.
Skills
- Customer Acquisition
- Direct Marketing
- Competitive Analysis
- Web Analytics
- Database Marketing
- Email Marketing
- Multi-Channel Marketing
- Strategic Consulting
- Integrated Marketing
- Strategy
- Cross-Functional Team Leadership
- Digital Marketing
- Predictive Modeling
- Management
- Predictive Analytics
- Customer Insight
- Market Analysis
- Lead Generation
- Marketing Strategy
- Analytics
- Market Research
- Segmentation
- Crm
- Strategic Planning
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