Marcy Nelsen

About Marcy Nelsen

Distinguished B2B Marketing executive and results-driven leader with a proven track record of success. Accomplished in creating high performance teams, championing change, and developing integrated strategies and programs leading to actionable results. Extensive experience in: Executive Briefing Programs, Experience Marketing, Product Marketing, and Marketing Communications.

Experience

1. Director - at & t Corporate Briefing Program

   AT&T

   Jan 2011 — Present

   Lead the award-winning AT & T Corporate Briefing Program designed to strengthen customer relationships, create new revenue opportunities and accelerate customer decision-making through highly customized briefings and immersive tours of AT & T Global Network Operations Center in Bedminster, NJ. Drive program strategy focused on expanding program presence, increasing briefing relevance, enhancing the customer experience and promoting operational excellence. • Directed concept development, secured funding and currently leading implementation of a “digital-first”, multi-million dollar flagship Executive Briefing Center in Dallas, TX that serves as a 3 dimensional platform for strategic messaging and positioning • Championing development of a briefing center mobile app to cultivate the customer experience throughout the briefing lifecycle • Leveraging virtual technology to strategically expand program reach • Developed vertical-specific customer briefing approach to tailor the briefing experience in a manner relevant to our customer’s challenges, business operations and industry • Designed and implemented industry-leading tracking and reporting capabilities and metrics. Received special recognition by the Association of Briefing Program Managers (ABPM) in 2013 for innovation in measurement, awarded for the first time by the ABPM

Education

• Fairleigh Dickinson University-Florham Campus

  Masters of Business Administration

• University of Illinois at Urbana-Champaign

  Bachelor of Science (B.S.)

Skills

• Team Leadership
• Customer Experience
• Process Improvement
• Event Management
• Vendor Management
• Database Marketing
• Marketing
• Measurement Systems
• Relationship Marketing
• Strategy
• B2b Marketing Strategy
• Agency Relationship Management
• Customer Engagement
• Customer Insight
• Integrated Marketing
• Cross-Functional Team Leadership
• Customer Relations
• Go-to-Market Strategy
• Product Marketing
• Brand Awareness
• Telecommunications
• Business Planning
• Program Management
• Performance Measurement
• Operational Excellence
• Leadership
• Strategic Partnerships
• Customer Advisory Boards
• Marketing Communications
• Metrics Reporting
• Strategic Planning
• Customer Relationship Management (Crm)