Marcus Helman
Senior Market Research Analyst at Hyundai Kia
- Role
- Senior Market Research Analyst at Hyundai America Technical Center, Inc. (HATCI)
- Location
- Huntington Woods, MI, US
- LinkedIn followers
- 500 followers
About Marcus Helman
I am a Market Research professional at HATCI, Hyundai\'s tech center in Ann Arbor, MI. We serve as the voice of the American customer to Hyundai headquarters in Korea. I manage a proprietary consumer panel with members and a panel of automotive experts. I plan and execute market research studies. Previously I was a global portfolio manager at FCA working with an international team to develop new products. Prior to that I was the Sales and Forecasting Manager at Saab Cars North America. Before Saab, I worked at GM for 20 years in Marketing and Planning. I have been on corporate staffs and on vehicle teams. I enjoy learning about people, what motivates them, and why they behave as they do. I try to translate that knowledge into useful decisionsSpecialties: Market Research, Product Planning, Volume Forecasting, Market Segmentation
Experience
Senior Market Research Analyst
Hyundai America Technical Center, Inc. (HATCI)
May 2019 — Present · Superior Township, MI, US
Plan and execute market research studies• Design qualitative and quantitative research projects for future programs• Write surveys and moderator\'s guides• Write RFQ, manage bids, work with suppliers to produce reports• Manage a proprietary database of consumers• Manage a panel of automotive experts
Education
The Johns Hopkins University
BA
1978 — 1983
University of Michigan - Stephen M. Ross School of Business
MBA
1986 — 1988
Skills
- Market Research
- Product Development
- Product Launch
- Analysis
- Brand Development
- Segmentation
- Strategy Development
- Competitive Analysis
- Demand Forecasting
- Strategic Thinking
- Market Planning
- Market Segmentation
- Program Management
- Marketing Communications
- Automotive
- Business Planning
- Product Planning
- Brand Architecture
- Strategic Planning
- Marketing Management
- Market Analysis
- Vehicles
- Analytics
- Business Strategy
- Product Marketing
- Brand Strategy
- Product Management
- Integrated Marketing
- Brand Management
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Strategy
- Strategic Analysis
- Forecasting
- Pricing
- Marketing Research
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