Marcus Hanscom

About Marcus Hanscom

After a more than 17-year career working in enrollment management for two private universities in New England, I stepped across the aisle in late 2023 to expand my work in higher education with an enrollment marketing consulting role at DD Agency. My decision to move away from university life wasn\'t an easy one, but I\'ve taken comfort in knowing that I deliberately landed with a company that aligns with my values to create helpful and high value pathways to aid students in finding and selecting their right-fit schools. The desire to do something that affects positive change for others is what ultimately drew me to work in higher education. None of us in the field ever truly aspired to work in admissions or enrollment management – we all find some way of falling into it, and in many cases, falling in love with it. And every day throughout my career I\'ve had the opportunity to allow my passion for marketing to merge with the ability to help students realize their educational dreams. For much of my professional career, I have devoted my efforts toward marketing to, recruiting, and supporting graduate students. As the field has evolved, I’ve enjoyed the opportunity to expand into broader work in graduate enrollment management, helping campuses create a more inclusive and supportive graduate student experience. I now have the opportunity to partner with schools as they look to recruit, enroll, and support larger graduate student cohorts as demographic changes shift the entire higher education landscape. Some of my most fulfilling experiences have come from participation and board appointments with organizations like NAGAP and NEGAP, and opportunities to present on marketing and GEM best practices at a variety of association conferences and at events sponsored by Academic Impressions, Aslanian Market Research, Carnegie Dartlet, Stamats, and more. Top Five CliftonStrengths: Relator | Strategic | Achiever | Responsibility | Adaptability

Experience

1. Co-host and Producer, the Nagap Report

   Nagap, The Association For Graduate Enrollment Management

   Oct 2018 — Present

   The NAGAP Report is the official podcast of NAGAP, the Association for Graduate Enrollment Management. I founded the podcast in late 2018 and host and produce many of the episodes.

Education

• University of New Haven

  B.S., Mass Communication

  2002 — 2006

• University of New Haven

  M.B.A., Business Administration, Business Policy and Strategic Leadership

  2008 — 2010

• University of New Haven

  Graduate Certificate, Human Resource Management

  2009 — 2010

Skills

• Marketing
• Higher Education Administration
• Video Editing
• Community Outreach
• Higher Education
• Microsoft Office
• Advertising
• Website Development
• Recruiting
• Recruitment Advertising
• Strategic Thinking
• Staff Development
• Data Analysis
• Student Development
• Career Counseling
• Student Financial Aid
• Leadership
• Drupal
• Graphic Design
• Twitter
• Student Affairs
• Social Media Marketing
• Online Advertising
• Academic Advising
• Higher Education Recruitment
• Html
• Student Recruitment
• Time Management
• Facebook
• Admissions Counseling
• Crm
• Event Planning
• Higher Education Marketing
• Google Analytics
• Cms
• Photoshop
• Website Management
• Marketing Strategy
• Community Service
• Student Recruiting