Marcus Green

About Marcus Green

Digital Marketing executive and (former) adjunct professor with expertise in business…

Experience

1. Marketing & Social Media Manager

   Ny Waterway

   Apr 2022 — Present · New York, NY, US

   Develop Marketing Strategies: Create and implement comprehensive marketing strategies to achieve organizational goals (market research, identifying key messaging and positioning strategies).• Campaign Planning and Execution: Plan and execute weekly and monthly marketing campaigns across multiple channels, including digital advertising, social media, e-mail, website content, and other multimedia formats.• Brand Management: Ensure consistency and integrity of the brand across all marketing channels. Develop brand guidelines that maintain brand standards, while always monitoring mentions and sentiment online.• Analytics and Reporting: Monitor and analyze marketing and social media metrics to measure the effectiveness of campaigns and initiatives. Increased following and engagement across all channels by more than 25%.• Vendor and Agency Management: Manage relationships with external vendors, Public Relations Agency (key messaging, event planning, advisories, releases, damage control, etc.), ad agencies, freelancers, influencers, and other partners involved in marketing and social media activities.• Collaboration and Team Management: Identify and build strong B2B marketing partnerships. Work closely with internal cross-functional teams and operations as Project Manager.

Skills

• Trend
• Forecasting
• Social Media
• E-Commerce Consulting
• Google Analytics
• Photoshop
• Visual Merchandising
• Customer Service
• Fashion Design
• Proficient in Indesign
• Microsoft Office
• Sales
• Data Analysis
• Styling
• Vector Illustration
• Microsoft Excel
• Google Adwords
• Trend Analysis
• Management
• E-Commerce
• Indesign
• Marketing
• Inventory Management
• Amazon
• Retail
• Adobe Photoshop
• Apparel
• Fashion
• Merchandising