Marcus Embra
Global Marketing Director Marcom Creative Director @equinox group
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WORK HISTORY
Global Marketing Director Marcom Creative Director @equinox group
Leeds, GB
I lead global marketing at Equinox Group, driving brand growth, demand and lead generation, and client retention across our portfolio of world-class brand experiences. My role spans both strategy and execution, from building go-to-market plans that win new logos to deepening engagement across our existing client base.I’m responsible for all marketing functions under one roof, including digital marketing, ABM, PR, events, internal communications, sales enablement, and campaign development. I also oversee bid management, working closely with our new business and accounts teams to shape and deliver proposals that stand out and convert.Alongside this, I serve as Equinox’s marcom creative director and lead designer, guiding our visual identity and storytelling across every platform and pitch. From brand campaigns and digital content to experiential concepts, I bring a hands-on creative approach to everything we produce. It’s a hybrid role that blends strategic leadership with creative direction, making sure we show up as the bold, premium brand we are while staying tightly focused on commercial results.
EDUCATION
University of Lincoln
Bachelor of Arts (B.A.)
North Oxfordshire College & School of Art
Media Production
SKILLS
ABOUT MARCUS EMBRA
Digital Marketer | Creative/Art Director | Graphic Designer | Copywriter | Product Designer | Filmmaker & EditorA talented, commercially successful, strategic, and adaptable creative leader, senior sales enabler, and modern digital marketer with a proven record of managing and delivering multi-channel B2B/B2C solutions that exceed expectations and positively influence global and EMEA revenues.A confident communicator, resilient under pressure, and capable of managing stakeholder relationships, creative and marketing teams, high volumes of work, and tight deadlines. Faultless reputation for developing projects from conception through to creative, exceptionally executed final delivery, and always within agreed time scales.A challenger of traditional methodologies, always innovating and influencing, striving to find ways for teams to work smarter, not harder. Continually transforms working and commercial strategies by building proprietary project and asset management systems, and automation/customisation technologies. Leveraging data insights to build stronger CX, lead generation, and customer acquisition pathways for predictable revenue growth.SKILLSCreative direction, art direction, strategy, experiential marketing, B2B/B2C marketing, integrated campaigns, AI, systems, automations & customisations, problem solving, strategic thinking, pitch specialist, PowerPoint specialist, InDesign specialist, conceptualiser, management, graphic design, digital design, video production, video editing, artworking, publishing, social media, SEO, light HTML and CSS.
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