Marcus Dandurand

Senior Director, Marketing Analytics @Bright Horizons

Boston, MA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2024 — Present

Senior Director, Marketing Analytics @Bright Horizons

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Newton, MA, US

Lead the marketing analytics team and play a strategic role advancing data-driven decision-making across the marketing organization.

EDUCATION

N/A

Indiana University - Kelley School of Business

Master of Business Administration - MBA, Entrepreneurship & Corporate Innovation

2020 — 2020

Harvard Business School

High Potentials Leadership Program

1998 — 2001

Kingswood-Oxford High School

High School, AP Micro & Macro Economics

N/A

Harvard Business School Online

Certificate in Data Science for Business

2020 — 2020

MIT Sloan School of Management

Management Analytics: Decision-Making Lessons From the Sports Industry

N/A

Indiana University - Kelley School of Business

Certificate: How to be an Evidence-Based Leader

2001 — 2005

Boston University

Bachelor of Arts (B.A.), Economics

SKILLS

Database MarketingMarketingWeb AnalyticsInbound MarketingDirect MarketingSocial Media MarketingKeyword ResearchEmail MarketingOnline MarketingLink BuildingSocial MediaSasLanding Page OptimizationLead GenerationGoogle AnalyticsGoogle AdwordsDirect MailProduct DevelopmentBusiness DevelopmentSqlAnalyticsDisplay AdvertisingSEOBusiness AnalysisE-CommerceFacebookGoogle Website Optimizer

ABOUT MARCUS DANDURAND

An entrepreneurial leader of highly skilled marketing teams; experienced in digital strategy, marketing operations, analytics, experimentation, CRO, advertising, SEO, agile innovation, and technology management.

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