Marcus Coleman

About Marcus Coleman

I help clients & brands discover their best approach at engaging their intended audience through careful marketing analysis, and crafting and designing powerful and compelling digital campaigns. I also empower others to find their voice and break free from average, discovering their unique identity through coaching & creative design. Near 20 Years of Professional Corporate Identity Design, Web, Graphic, and Media Design. Throughout the course of my career, I have become proficient in the Adobe Creative Suite and have honed my graphic and web design abilities.

Experience

1. Relevant School Digital Marketing Projects

   Full Sail University

   Jan 2019 — Present · Orlando, FL, US

   Created a marketing research project proposal for the Charleston River Dogs that identifies a strategic need, gathers secondary information and outlines a process for gathering additional information. Also, created a sponsor pitch presentation that mined fan data to connect with a potential sponsor and highlight data visualization skills. Created a website redesign proposal for Mountain State Centers for Independent Living Conducted detailed analysis of current and older versions of their website and reviewed industry trends. Developed a mood board, information architecture report, and a low fidelity wireframe showing suggested layout and content.Developed a brand storytelling presentation by using brand identifiers, such as archetype, personal logo, colors, fonts.Created a public-relations campaign supporting fan awareness for NASCAR. Extensively researched the information compiled to determine specific, measurable business goal(s) that had the potential to advance the business. Elements included Target Audiences, Messaging, PR Tools, Tactics & Spokespeople.Developed an Intrapreneurial Business Proposal for Adobe. Analyzed industry trends and consumer feedback which led to a compelling proposed internal innovation. Diplomatic consideration was given to internal stakeholders when presenting the solution to management and peer employees.

Education

• Florida Agricultural and Mechanical University

  N/a, Mechanical Engineering

  2000 — 2002

• Full Sail University

  Master's Degree, Digital Marketing

• Full Sail University

  Bachelor of Science - BS, Digital Marketing