Marcus Burke
App Growth & Ua Advisor @Growthmentor
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WORK HISTORY
App Growth & Ua Advisor @Growthmentor
Enabling startup founders to reach their marketing goals via 1:1 remote mentoring sessions. Talk to me about paid ads, App Store optimisation, tracking & attribution, creative strategy, conversion optimization & marketing tech.https://app.growthmentor.com/mentors/marcus-burke/?ref=marcusburke
EDUCATION
FOM Hochschule für Oekonomie & Management
International Management
SAE Institute Hamburg
Bachelor of Applied Science - BASc, Cross Media Publishing & Production
Deutsche Flugsicherung Langen
Flight Traffic Controller (Tower)
ABOUT MARCUS BURKE
Ran my first Facebook ad in 2012, helped apps profitably spend tens of millions for the next decade, survived ATT, yet quit my day job in 2022. to start a premium app growth consultancy focused on advanced Meta Ads strategies for subscription businesses. → 4.99/5 GrowthMentor rating (80+ founder sessions) → LinkedIn followers, 20+ podcast appearances → 100% YoY consultancy business growth, 3 years running Recent public speaking highlights: RevenueCat App Growth Annual San Francisco 2024 App Promotion Summit San Francisco 2024 Phiture Growth Phestival Berlin 2025 Featured on Subclub Podcast, GrowthGems, Business of Apps for subscription app growth expertise. What clients ( & followers) say:\"You\'ve been key in getting our subscription ARR to $3M+\"- Fig \"Saved us a lot of costs on testing and iterating ourselves and helped our team gain a better understanding of the platform\"- Genesis/Burner \"Helped us with scaling our paid ads to $400K under 6 months\"- Cal AI My moat: 1/ Deep Meta Ads channel expertise 2/ Systematic creative production systems for app ads 3/ Creative and funnel diversification to enable true scale 4/ Growth strategy development for early to midstage, 0-$20M ARR 5/ Full-funnel alignment (ads, architecture, signal, ASO, onboarding, paywall, pricing) Most agencies buy media against a cost per trial target across 5 different networks while ignoring downfunnel implications. I fix the math across your entire user journey. Down to audience and placement level. Meta first. Currently obsessed with: AI integration for creative production and marketing productivity. Happy to share what\'s working for me vs. what\'s just hype. Subscription apps only. Hit me up if you\'re ready to make Meta your primary growth channel.
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