Marcus Bethay

About Marcus Bethay

Work, volunteer or personal I love identifying an opportunity and creating strategies and processes to solve for it. Connecting data, technology, and actual business results that my clients and partners care about is always the mission. All the acronyms you can think of: CDPs, DMP, SaaS, PaaS, AI, SEM, SEO, LTV, D2C, B2B or otherwise. I’ve been put in positions to help people solve problems and grow.20 years of experience in strategy, training, marketing, client success, and team leadership, I focus on making complex data simple and actionable. I’ve been able to recommend and implement strategies that drive revenue and retention. I thrive at the crossroads of strategy and execution, where teams need clarity, and where data has to become real and turned into a meaningful story.

Experience

1. Regional Team Lead

   Team Velocity

   Apr 2016 — Present

   Lead a team dedicated to brining our MarTech solutions and customer experience platform to some of the nation\'s top dealerships and dealership groups, helping them achieve their goals through data-driven strategies and next level customer experiences. Standing at this wild crossroads of data, technology, marketing, and customer experience.

Education

• University of Cincinnati

  Bachelor of Business Administration (BBA), Marketing

  2002 — 2006

• Indiana University - Kelley School of Business

  MBA, Marketing/Management

  2010 — 2012

Skills

• Strategy
• Brand Management
• Marketing Strategy
• Marketing
• Direct Marketing
• Advertising
• Digital Marketing
• Sales
• Leadership
• Social Networking
• Social Media Marketing
• Team Building
• Event Planning
• Social Media