Marcus Cooper
VP of Sales @Brandback
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WORK HISTORY
VP of Sales @Brandback
Berlin, DE
Brandback is a AI circular commerce and resale enablement platform helping brands unlock new revenue streams, improve sustainability, and build stronger long-term customer relationships.Brandback enables brands to launch and scale branded resale programs quickly and profitably, transforming returns, pre-owned, and circular inventory into a strategic growth channel.Through a fully managed, data-driven platform, Brandback handles the entire resale lifecycle: logistics, pricing, refurbishment, merchandising, and resale, allowing brands to increase margins, reduce waste, and strengthen customer lifetime value.Operating across Europe and expanding globally, Brandback is building the next generation of resale infrastructure for modern commerce.
EDUCATION
Kingston University
2.1, Marketing
ABOUT MARCUS COOPER
Commercial Executive and transformative Sales Leader with a wealth of global experience scaling SaaS organisations and Marketing Agencies from a start-up to revenue growth position, managing revenues from initial phase of $0-1 million ARR at launch to $10 to $50+ million ARR.A proven builder of go-to market strategies, for product fit scalable revenue expansion, consistently exceeding MRR and ARR targets, knowledge on how to accelerate market share by building and optimising the full revenue value chain, from SDRs to Enterprise Sales, Customer Success, Marketing, and RevOps.Renowned for architecting and leading high-performing sales teams across the UK, DACH, Nordics, and Benelux markets in EMEA, plus North America and AsiaPac.
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