Marcus Baptista

Revenue Lead, Video, Sellside @Google

Toronto, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2024 — Present

Revenue Lead, Video, Sellside @Google

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Toronto, ON, CA

EDUCATION

2009 — 2009

Humber College

Certificate, Business - Marketing

2006 — 2009

Humber College

Advanced Diploma, Business Administration

2007 — 2007

Humber College

Certificate, Business Studies

1996 — 2000

Estácio

Bachelor's degree, Journalism

1991 — 1994

Cefet/RJ - Centro Federal de Educação Tecnológica Celso Suckow da Fonseca

High School Diploma, Electronics

2017 — 2017

BrainStation

Data Analytics/SQL

2004 — 2004

Ryerson University

Certificate, Business Management

2012 — 2012

Stanford University

Online, Crash Course on Creativity

2009 — 2009

Humber College

Certificate, Canadian Institute of Management

SKILLS

SEOOmnitureAdvertisingMobile MarketingMarketing CommunicationsAd ServingDfpSemMobile AdvertisingSearch Engine Marketing (Sem)Web MarketingMarketingGoogle AnalyticsDigital StrategyReal-Time BiddingDigital MediaSocial MediaComscoreAnalyticsDigital MarketingOnline MarketingAdvertising SalesMedia BuyingSocial Media MarketingOnline AdvertisingWeb AnalyticsAccount ManagementCampaign Management

ABOUT MARCUS BAPTISTA

As a dual citizen of Brazil and Canada, I have had the privilege of living in Canada for over 25 years. During my time here, I have gained extensive experience in the media industry. I spent 13 years in traditional media before transitioning to digital media, where I have worked on both the buy and sell side for the past 18 years.Throughout my career, I have gained experience in ad operations, account management, sales, revenue management, programmatic strategy, partnership management, and project management. I have worked with global publishers and big tech companies, supporting their advertising efforts and ensuring successful outcomes.My passion lies in leveraging data and technology to drive meaningful results for my clients. I take a collaborative and innovative approach to my work, always striving to find new and creative ways to optimize performance and exceed expectations.I am proud of the accomplishments I have achieved throughout my career and look forward to continuing to make a positive impact in the industry.

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Marcus Baptista — Revenue Lead, Video, Sellside at Google in Toronto, CA | Unifers