Marcus Babcock

About Marcus Babcock

As the Founding Account Executive at Nooks, I am passionate about driving revenue growth and building high-performing teams in dynamic startup environments. With a BA in Psychology from Eastern Washington University, I leverage my skills in understanding client needs, communicating effectively, and solving complex problems to deliver tailored solutions that drive their business objectives forward.I have a proven track record of consistently surpassing sales quotas and securing key accounts, establishing myself as a top performer and a sales leader in the industry. I thrive on the energy and excitement that comes with scaling a startup, and I embrace change and innovation to stay ahead of the market. I excel in building strong, long-lasting partnerships and negotiating win-win agreements, leveraging my extensive network and market insights. Through a proactive mindset and an appetite for learning, I navigate challenges with resilience and find creative strategies to achieve exceptional results.

Experience

1. Sales Manager, Mid-market

   Nooks

   May 2024 — Present

   As the Mid-Market Sales Manager at Nooks, I built and scaled the company’s first-ever MM sales team, growing it from zero to two teams and establishing Nooks’ mid-market segment as a core revenue driver. I developed and implemented the hiring, onboarding, and enablement playbook, ensuring new reps ramped quickly and executed a structured, repeatable sales process from day one.In addition to scaling the team, I led the go-to-market strategy for a new product launch, aligning sales, product, and marketing to drive adoption in a previously untapped market segment. I built the messaging, positioning, and outbound strategy for this product, ensuring the team could effectively communicate its value and secure early lighthouse deals.I developed data-driven coaching frameworks, focusing on multi-threading, deal qualification (MEDDPICC), and outbound execution to improve conversion rates and pipeline velocity. By standardizing trial-to-close processes and refining deal management, I helped create a scalable MM sales motion that became a blueprint for expansion.Beyond direct team management, I played a key role in cross-functional collaboration, ensuring seamless lead flow, forecasting, and sales execution. This work not only helped scale MM into a high-performing sales org but also set the foundation for long-term revenue growth in the segment.

Education

• Eastern Washington University

  Bachelor of Arts - BA, Psychology

Skills

• Fitness Training
• Strength Training
• Health Education
• Functional Training
• Sports Nutrition
• Personal Training
• Fitness
• Health Promotion
• Athletics
• Weight Training
• Wellness
• Lifestyle
• Operant Conditioning
• Psychology
• Weight
• Cpr Certified