Marcus Wilkerson

About Marcus Wilkerson

Sales leader with experience across both high growth emerging brands and large-scale CPG environments bringing together the discipline of Big Beer with the agility and creativity of startup execution. My background includes building national retail strategies, leading distributor management, and driving commercial results across complex multi-state markets.I’ve collaborated with major retailers including 7E, CK, Total Wine, GoPuff, Wawa, Racetrac, Walgreens, GPM, Global Partners, EG America (Cumberland Farms), and numerous regional chains helping them exceed annual goals through data-driven planning, omnichannel strategy, and innovative trade marketing.Having operated in both well-established corporate systems and fast-moving challenger brands, I understand how to balance structure with speed. I know how to build sustainable processes, but I also know how to win without massive budgets or built-in leverage developing teams that thrive on ownership, resilience, and execution.My experience includes: • Driving revenue, Share and EBITDA growth National & regional chain sales leadership • Distributor & wholesaler management (large and independent networks) • RTM strategy in alcohol & CPG • Category & trade development • Sales forecasting, budgeting, and P&L support • Cross-functional leadership across sales, marketing, operations, and e-commerce • Building and coaching high-performing, culture-driven teamsAt my core, I’m a passionate person driven by building teams, systems, and momentum. Whether inside a large organization or scaling an emerging brand, I focus on creating clarity, driving alignment, and delivering measurable results.

Experience

1. Director Beyond Beer Small Format

   Anheuser-Busch

   Mar 2026 — Present · New York, NY, US

   Lead strategic partnerships with national retail chains (7E, CK, Casey’s, Walgreens, CVS, Dollar General and all other top C-stores) and emerging retail channels to expand distribution and accelerate growth of the Beyond Beer portfolio.• Develop and execute chain-level strategies including new item sell-in, pricing architecture, and promotional programming to drive incremental volume and category share.• Partner with National Retail Selling teams to equip field organizations with tools, insights, and resources needed to execute the Beyond Beer strategy at scale.• Serve as the central coordination point for chain activity, aligning internal corporate teams, field sales leaders, and wholesaler partners to deliver high-impact retail programs.• Support the development and execution of Joint Business Plans (JBP) with key retail partners, identifying opportunities to expand distribution, optimize promotions, and increase rate of sale.• Manage and allocate retail marketing and trade investment budgets to maximize return on investment and support national chain initiatives.• Coach and mentor Beyond Beer Key Account Managers to develop strategic retail plans that drive incremental revenue and share growth.• Build and maintain tools to track key performance drivers including distribution, rate of sale (ROS), pricing compliance, and performance vs. plan.• Conduct pre- and post-event analysis using syndicated data (IRI/Nielsen/Circana) to evaluate promotional effectiveness and identify opportunities for optimization.• Drive cross-functional collaboration across supply chain, logistics, marketing, and sales teams to ensure seamless execution of national retail programs.

Education

• Drexel University's LeBow College of Business

  Master of Business Administration (MBA), Marketing

• Ithaca College

  Marketing

Skills

• Key Account Development
• Menu Development
• Social Media
• Sales
• Event Management
• Event Planning
• Customer Satisfaction
• Food
• Email Marketing
• Sales Operations
• Customer Service
• Sales Management
• Social Networking
• Direct Sales
• Graphic Design
• Account Management
• Inventory Management
• Social Media Marketing
• Business Strategy
• Beer
• Leadership
• Strategic Planning
• Brand Management
• Marketing Strategy
• Team Building
• Management
• Beverage Industry
• Team Leadership
• Marketing
• Retail
• Marketing Communications