Marcus Sim
Business Director - Performance Lead @VML
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WORK HISTORY
Business Director - Performance Lead @VML
London, GB
Leading performance marketing efforts for Ford of Britain within the WPP | Ford account, I am dedicated to driving sustained growth and achieving ambitious lead generation targets across the complete Ford vehicle portfolio. My strategy centers on continuous, data-driven optimisation and the development of impactful new initiatives. I collaborate strategically with media activation teams to optimise media spend and champion the enhancement of the customer journey from initial touchpoint to conversion
EDUCATION
University of Southampton
Management With Entrepreneurship, Business Management
ABOUT MARCUS SIM
I am a performance & digital marketing expert with 10 years of experience helping both B2C and B2B clients across many different industries to drive growth using digital channels. This has involved creating strategies and running activity across PPC (Google ads, Bing ads), SEO, Social (both organic and paid), CRM, and conversion rate optimisation. Some recent examples are:• Creation and delivery of a strategy for a consulting firm to generate a large number of applications for their graduate scheme. The aim was to increase awareness while focusing on generating a higher number of applications while not inflating CPA. We were able to successfully deliver against their aim through the use of PPC, Facebook, TikTok, Spotify and Snapchat. The campaign generated a 66% increase year on year in application numbers at a 45% reduction in CPA.• Taking a car financing client without prior performance marketing activity to it being their biggest revenue generator for the direct-to-consumer (DTC) element of the business in under 12 months. The activity is largely focused on Google ads and Facebook ads, as well as creation and delivery of an SEO strategy that is gaining cut-through and seeing first page rankings in a competitive market.• Working with a real estate client who specialises in industrial estates to drive more viewings from DTC consumer through search marketing (both paid and organic) as well as through account-based marketing using channels such as LinkedIn ads. Over the past 12 months of working with this client we have shifted the metric by 5% points towards DTC as well as massively increasing the quality of leads that are coming into the business.I get excited about working with business who want to drive growth through digital marketing and where I am able to help solve their business challenges through the creation and delivery of strategies that cover all areas of the performance marketing disciplines.I love connecting with new people and clients and seeing how best I can help them so please feel free to reach out to me.
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