Marcus Rademacher
Co-founder & CEO @Re-Cap Solutions
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WORK HISTORY
Co-founder & CEO @Re-Cap Solutions
RE-CAP Solutions – Revolutionary Closure Technology for the Beverage IndustryIn ten years, it will be unthinkable to open a beverage can – or drink from it – without CanShield. CanShield will become an integral part of every beverage can sold in shops in the medium term. This vision is at the heart of our mission: transforming the beverage can into the essential packaging solution of the 21st century. With over 500 billion beverage cans produced worldwide annually, we face the greatest sustainability challenge in our industry – and RE-CAP Solutions provides the disruptive answer.Our Technological InnovationCanShield is an on-shell closure solution for beverage cans. Our patented system combines maximum functionality with revolutionary simplicity: The CanShield closure is mounted on the already sealed can after the filling process using special robotic technology.Scalability without changing existing filling linesOur decisive competitive advantage: CanShield integrates seamlessly into existing production lines without modifying the filling lines. Process Integration1. Existing process remains unchanged2. CanShield as an add-on: Additional robot station after the final sealingOur \"cents-per-cap\" licensing modelFor the first time, our innovative licensing model makes sustainability economically attractive and scalable. Partners pay per sealed can.Market Positioning and AwardsFoodbev Innovation Award 2022: Winner for the best dispensing concept. This award confirms our technological leadership and market maturity.Unique market approach: While previous solutions compromise the design, function, and characteristic sound of the iconic beverage can, CanShield fully respects all of these characteristics.Global licensing strategy: Worldwide partnerships with beverage manufacturers, brand companies, and packaging suppliers through our flexible, economically attractive licensing model.
EDUCATION
University of Duisburg-Essen
Economics
ABOUT MARCUS RADEMACHER
In ten years\' time, it will be unthinkable to open a beverage can without CanShield- or to drink from itRe-Cap Solutions develops sustainable and innovative closure systems for the packaging industry. Our patented CanShield® solution transforms standard beverage cans into resealable, hygienic, and leak-proof containers without altering the familiar design, opening function, or existing filling lines of the can.Consumers benefit from more controlled drinking, reliable protection of the drinking opening from dirt and germs, and clean resealing for later use (ideal for on-the-go use, sports, and driving).Brand owners benefit from visible innovation at the point of sale, clear differentiation without changing the recipe, minimized development risk through a licensing model, an optional child-resistant design (e.g, 8317), and a sustainability story thanks to bio-based plastics made from renewable materials.
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